KG Creates

KG Creates is a local jewelry artist known for her handcrafted pieces, traditionally sold at artisan markets. However, she lacked an online presence, which limited her ability to expand her audience, share her work beyond local events, and build consistent sales. Relying solely on word-of-mouth and in-person markets created challenges for growth and long-term sustainability.

This project began with conversations with the business owner to understand her goals, brand vision, and the feeling she wanted her website to convey. We supplemented this with secondary research and a review of competitor websites to identify best practices and opportunities for differentiation. Insights were organized to highlight recurring challenges around online visibility and customer reach, which informed our design direction. With the business owner’s input, we developed wireframes and moved from low- to high-fidelity prototypes, refining the structure and aesthetic to align with her vision. Throughout the process, we gathered feedback directly from her, ensuring the final design not only supported business growth but also authentically represented her artistry.

​​We designed a website that allowed KG Creates to showcase her jewelry in a way that reflected her unique artistic style. The site streamlined the shopping experience, making it easy for customers to browse, select, and purchase items online. By collaborating closely with the business owner throughout the design process, we ensured the website captured the look and feel she wanted, from the aesthetic presentation to the overall brand experience.

The result is a platform that not only supports consistent online sales but also expands her reach beyond local artisan markets. The website removes the barriers of limited exposure and in-person selling, creating a professional, engaging, and scalable digital presence for her business.