DAE is a modern haircare brand inspired by the beauty of the desert and a commitment to clean, effective ingredients. As a freelance designer for DAE, I helped bring their brand vision to life across multiple digital touchpoints. My work included designing and animating daily Instagram stories, developing email campaigns, creating videos for paid advertising, and producing on-brand website imagery and banner designs for partner sites. Each piece was crafted to highlight DAE’s products, share their story, and connect authentically with consumers, all while maintaining a cohesive, elevated visual identity that reflects the brand’s effortless yet impactful aesthetic.